Hey {{first_name}},
Two guys in my class liked the same girl.
Both DM’d her.
Guy 1 — Better looking. More put together. More "impressive" on paper.
He sent: "heyyy."
(Kept on “Seen’. She never replied.)
Guy 2 — I'll call him D.
Because honestly,
he's kind of a dickhead lol. 😂
But he’s ridiculously good at connecting with people.
He DM’d her with a joke.
A joke about something that happened in class that week.
Something she had literally complained about out loud two days before.
She replied in minutes.
(They talked till 1am.)
And a week later D pulls me aside and goes…
"Bro. We're talking now."
(I remember just sitting with that. Mad confused at first ngl.)
Because D wasn't the better looking guy.
He wasn't doing anything special.
He is a complete dickhead in our whole class.
But he did one thing the other guy never did.
He made her feel like he already knew her.
That's the skill.
Likeness
The ability to make someone feel.. “this person gets me.”
And once I saw it at that moment... I started seeing it everywhere.
The creator with 2 million followers.
The freelancer who closes clients even though his portfolio is smaller than mine.
The guy in every friend group who just... has people around him.
It's all the same thing.
Because every person you want in your life… a client, a girl, a loyal audience, a strong friend group…
they all move toward the person who makes them feel most understood.
What D used was relatability.
He found what they had in common and opened with that.
But that's just one pillar of “likeness”.
There are 11 pillars that build likeness.
Relatability.
Familiarity.
Authenticity.
Warmth.
Competence with Humility.
Humor & Storytelling.
Generosity.
Confidence & Presence.
Non-Neediness.
And then there's the last killer of all…
The Five Levers of Devotion.
(That one alone changed how I think about every relationship I have.)
I put all 11 pillars into a free guide.
It breaks down exactly what each pillar is, why it works, and how to build it.
If you want more clients, a better social circle, or you just want to stop feeling invisible in rooms you walk into.
This guide is the clearest thing I've written.
Click here to be ‘likeable’.
Hope this helps you brother,
See yaa,
Zaid.