Yo, {{first_name}}
I got lots of positive responses talking about the 11 pillars of “likeness”.
(Mad responses tbh)
So I thought to give you some more sauce on it.
I started breaking down brands like:
• Hamza Ahmed
• Dan Koe
• Apple
• Blum
And 2 others
And something interesting popped up…
They’re all using the same 11 pillars.
Just in different ways.

I dissected their content, emails, tweets, websites…EVERYTHING.
And showed exactly where each pillar appears.
Basically a behind-the-scenes look at how they make people like them.
You can spy on it by clicking here.
(And if you missed the full explanation guide of the 11 pillars, that's here)
Your spy,
Zaid.